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Websites are designed to achieve various goals. Here are some examples of goals for professional services websites. Attract clients While many professional firms get much of their business through referrals, you want your website to attract those prospects who don’t already know about you. That means you must rank well in Google. That is incredibly…

What do you do? Be clear about the service you provide. Clear beats clever any day. Have you seen websites that say things like, “We use strategic synergies to elevate your business to the next level”? If you have no idea what that means, don’t worry. The person who wrote it probably doesn’t know either….

Do you find that prospects sometimes question your ability or willingness to help them? In his book, How to Acquire Clients, Alan Weiss says this is because you have not yet built the trust necessary to sustain a business relationship. Much of the published advice on online trust building teaches how to build trust in…